3 Musketeers - Fudge Brownie

This wholistic design process included a unique challenge - how do you convey that fudgy flavor and brownie texture on such a small candy bar packaging? I used rich colors that felt both unique and integrated well into the current product line, played with the depiction of fudge and flavor cues, and even threw in a couple of fudge puns for added fun. My design was selected as the final packaging - plus three brownie points for me.

BRANDING

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PACKAGING

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COPYWRITING

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DESIGN

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BRANDING | PACKAGING | COPYWRITING | DESIGN |

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