At Daniels Health, I took on the challenge of revamping our YouTube presence, shifting from Vimeo-only to the more SEO-friendly and audience-reaching YouTube. As the video lead, I initiated this process and ditched the Vimeo links for YouTube on our website, enhancing both our SEO performance and user experience. Beyond just a digital facelift, I've positioned our YouTube channel as an accessible hub for education, especially focusing on needlestick injuries (NSIs), proper disposal of medical waste and use of our safety engineered devices. In 2024, our goal is to turn the channel into a valuable resource not just for our existing customers but for anyone seeking information in these critical areas. Since the overhaul, we've garnered thousands of views, making strides in disseminating essential knowledge and building a stronger online presence.