ALCOHOL PORTFOLIO
A company looking to explore a new horizon came to DRC to create a portfolio of liquors that they could show to investors. I spearheaded who concepts which were called La Risa and Mahalo. Mahalo being a white and dark chocolate liquor similar to Rum Chata and other cream based liquors and La Risa being a tequila they were presenting to influencer Amanda Cerney to become a night life/beach life tequila brand. We not only designed the packs, but did naming and competitive research for both.