​A strong product needs a strong design, and Stanley's packaging refresh allowed us to embody that. My teammate and I worked to experiment with the work Stanley's products allow their customers to accomplish - integrating textures like wood, paint and others into the packaging. This both nodded at what you can achieve with Stanley and helped the brand to stand out from competitors in the marketplace. I also worked to integrate the type into the current brand system - demonstrating confidence, power and reliability.