Bake Good is a series of gluten free flours that aspires to make sure everyone can eat healthy but still feel the comfort and taste of the best baked goods. Inspired by that, our team worked together to create the design system that their new brand would rely on - bold and bright, while still feeling warm and homey like a fresh baked chocolate chip cookie. As their brand expands to new products in the future, this visual brand identity will be the recipe their new product lines use.